CUL/TURE Marketing Group
pronounced like [koo-toor]

Coors Light

Book jacket design for Tomas Cizek's The Ruse

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Coors Light: Eli Jas – My Climb. My Music

Coors Light: My Climb, My Music

In support of the brand’s growth strategy, Coors Light launched My Climb, My Music; a turnkey, targeted and purpose-led content series with accompanying branded activations that connects consumers with relevant up & coming musicians. Due to impactful creative and content, My Climb, My Music drove significant increases in Brand awareness (+36.8%), Brand favorability (+8.7) and Purchase intent (+14.4%).

Role: Project Lead

Coors Light XP: HBCU Program with T.I. and DJ Envy

Coors Light: HBCU Football Alliance Activation

HBCU Football alliance activation allowed Coors Light to create awareness and engagement with brand new app Coors Light XP, focused on African American Consumers while continuing our 30 years of support the HBCU Community. This program donated $80,000 in 2017, increased Feature and Display +4.79% vs YA, and garnered 193MM impressions through hand crafted strategic partnerships.

Role: Project Lead

Coors Light: Full Court reFRESH

Full Court Refresh is a give back program, where Coors Light donates cents per case for every Coors Light product sold at an account during a designated time period is given to a local NBA/NCAA Alliance Foundation or charity in that market. Full Court Refresh uses the community as the foundation and basketball as the vehicle to make a difference in neighborhoods throughout the country.

Role: Project Lead

Coors Light: Rafters

Coors Light: "Rafters" TV Spot

In support of Coors Light growth strategy, Coors Light launched a women's basketball focused TV spot to air during March Madness. in this ad, fans with Coors Light eagerly watch a women's basketball game from the sidelines. Coors Light encourages you to continue to push yourself until "you're on the ceiling."

Role: Cultural Consult