CUL/TURE pronounced like [koo-toor]
a full service marketing group of the CULTURE; Specializing in couture advertising and marketing strategies for brands both small and large.
Our vision is to help brands become endemic in the culture, creating an organic affinity with the Polycultural target by creating moments and progressing the culture rather than borrowing equity from it.
What does that even mean?
Couture Advertising= Derived from french term "Haute Couture" meaning the creation of exclusive custom-fitted clothing that is constructed by hand from start to finish, made from high-quality, expensive, often unusual fabric and sewn with extreme attention to detail and finished by the most experienced and capable sewers, often using time-consuming, hand-executed techniques.
We take the same bespoke approach to the advertising and marketing of your/our precious brands, hand crafting the perfect solutions from inception to launch, using only the state of the art and premium techniques and tactics.
The Culture= The distinct passion points and moments that drive the ambitions and pull on the heartstrings of polycultural consumers.
Heartstrings= The unique triggers that are tied to the different range emotions, driving emotional connection and affinity to brands.
Polycultural= At the individual level: Refers to being the product (in terms of attitudes, values and lifestyle, not genetically) of many different cultural influences. At the societal level: Means that diversity has reached a point where it has become an inescapable part of the everyday fabric of daily life.
So what is Polyculture?
In general, people in this segment have a strong emotional attachment to their ethnic heritage or roots, and they tend to actively participate in activities and traditions associated with that heritage on a regular basis. But, at the same time, they are interested in other cultures.
For Polyculturals, identity is complex, multifaceted and fluid. These individuals tend to see a lot of influence from other cultures and ethnicities on their personal tastes, preferences and lifestyle choices. While they tend to view their race or ethnicity as a core defining aspect of their personal identity, they regularly transition among different cultural sensibilities depending on context and personal choice.
39% of U.S. adults are in the Polycultural segment
54% of African-Americans are in the Polycultural segment
57% of Hispanics are in the Polycultural segment
57% of Asian Americans are in the Polycultural segment
30% of Non-Hispanic Whites are in the Polycultural segment
While Cul/Ture specializes in all things culture, we execute tactics to drive Brand affinity through culture.
Our Capabilities include:
Culture, Music & Lifestyle Marketing
Strategy and Consumer Insights
Social Media & Digital Framework & Strategy
Search Engine Optimization (SEO)
Content Marketing & Strategy
UX and Web Development
Customer Relationship Management (CRM)
Brand & Product Development